Omnichannel Retail · 2016 → Present

Six seasons of
Chilean cherries.

One team running a fresh-fruit brand across the full Chinese market — from import shelf to livestream sell-through. Cherries, blueberries, peaches, grapes and citrus; nine seasons' worth of data on what moves and what doesn't.

Talk to the team → Back to Wafton
9-figure
Cumulative sales,
RMB
80+
Cities with
in-store presence
30+
Trade channels,
modern & traditional
How the seasons run

A season in three moves.

01 · Pre-season

Build the ground before the fruit lands

Channel mapping by city tier, key-account listings, promoter staffing and shelf standards locked before the first vessel arrives — so week one sells, not sets up.

02 · In-season

Weekly read, weekly rebalance

Sell-through and shelf-share tracking across channels; promo calendars, KOC content and livestream slots rebalanced weekly against what the data says.

03 · Post-season

The season after is won in the review

Full-funnel review with the brand: city performance, channel economics, and next season's distribution map — the reason this partnership renewed six times.

Fresh brands move fast in China.

Ask us how the cherry playbook would map onto your category.

Start a conversation →