0-to-1 China market entry for international brands.
Find the business model that fits you — validated fast, run by one team.
14 yrs inside Daymon · L'Oréal · Mead Johnson · Henkel — now a principal-led studio
Most brands waste 12–18 months and three vendors before finding their China model. Wafton compresses that into one team and one plan: validate, launch, scale.
Which channels, cities and price points actually fit your brand? Market intelligence, shelf and competitor audits answer it before you spend.
RED / Tmall / Douyin go-to-market, KOL & KOC seeding, livestream commerce — a first-season plan built to learn fast.
Closed-loop e-commerce, store and channel operations, private domain and CRM — doubling down only where the data says go.
"I realized that she has understood the feeling of the brand — that's important. We work with occasions… It's very much aligned."
Our people built, launched and ran brands inside Daymon, L'Oréal, Mead Johnson and Henkel — and served Coca-Cola, MARS, Coty, Carrefour, FairPrice, Yonghui and Hema across CPG, retail and luxury. Client references available on request.
Our site cost the domain and nothing else — the receipt, the five steps, and when to still pay.
Read more →100,000 token packs in 30 minutes — and why handing out credits changes nothing.
Read more →Channels, sequencing, budget gates — the practical order of operations.
Read more →What 80+ cities and nine figures of sales taught us about China retail.
Read more →One shared store, one brand per category, a 90-day decision gate.
Explore →One team owns the whole loop — content, retail, livestream and data. No handoffs between agencies, no coordination tax, one number to call.
Wafton is a brand & marketing consultancy based in Shanghai, China. The name comes from waft — to carry on the air — the way the south wind carries fragrance, and good products carry their reputation.
A principal-led studio — every engagement is run by founders, not handed down.
南风送薰，口碑成里。好产品乘着风，把口碑送进一条条街巷。
We run the full commercial cycle for international brands in China: strategy, activation, data and omni-channel sales — executed by one senior team, measured by one loop.
Shanghai · Mainland China · [email protected]
Co-Founder · Route to Market / Channel Strategy / Consumer Insight
Co-Founder · Content Marketing / Digital Marketing
Tell us your product, your goals and your timeline.
We'll come back within 48 hours with a clear point of view.
